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Branding Guide and essentials


2023 Branding Guide and Essentials: Jargons You Need To Know


Branding is a powerful tool for any business, large or small. It can be used to create an identity that helps customers recognise and purchase your products and services. A good branding strategy will elevate your business and make it stand out from the competition. Having a clear and consistent brand can also help establish trust, loyalty, and recognition, which are crucial for your business’s success.

Table of Contents:

What is Branding

What is Branding
What Is Branding?

Branding is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services.

Branding is not just about getting your target market to select you over the competition. It’s also about getting your prospects to see you as the sole provider of a solution to their problem or need. Good branding elevates a product or organisation from being just one commodity among many identical commodities, to become something with a unique character and promise.

Why is Branding Important 

Branding gives your business identity and personality. With all the competition out there and new brands emerging every day, there’s a succinct need to stand out in order to differentiate yourselves from competitors. One such way to achieve this by having a solid brand that will garner client’s attention.

The following are some reasons to highlight the importance of branding:

  • Increases brand recognition. Unleash your business’s potential with standout recognition. Imagine a vibrant medley of colours, an unforgettable logo, and captivating visuals dancing together to create an unforgettable brand identity. This powerful blend will etch your business firmly into the minds of people, providing an immediate spark of recognition whenever they see it.
  • Improves advertising. Elevate your advertising game with a clear, powerful brand. Before you even think about advertising, you must establish a strong brand. This lays the foundation for a clear and compelling message that resonates with potential customers. It’s not just about getting your name out there—it’s about creating a connection that strikes a chord.
  • Generate loyal customers. Fuel customer loyalty through effective branding. An exemplary brand doesn’t just catch the eye; it captures hearts, builds trust, and fosters unshakeable loyalty. Through branding, a casual customer can evolve into a passionate brand advocate. Once trust is established, they’ll stick with your brand through thick and thin. A well-crafted brand isn’t just a one-time purchase—it’s a long-term relationship.

Types of Branding:

There are many different types of branding, and it differs from industries to industries.

Personal Branding

Personal Branding
Importance of Personal Branding

Personal branding: It’s more than a marketing strategy—it’s an art form. This powerful technique breathes life into your unique identity, be it as an individual or a company. Your personal brand is your exclusive narrative, your soul’s fingerprint. It’s your values, your ethos, and your promise, elegantly conveyed to the world and your clientele. It’s your distinctive beacon in a sea of choices, urging “Choose me.”

The vitality of personal branding cannot be overstated. It’s the magic wand that casts a lingering spell in the minds of your audience. Let’s not mince words—our attention spans are fleeting, a flash in the pan. So, how do you catch a shooting star? With a personal brand that resonates, connects, and most importantly, sticks. Your personal brand isn’t just your introduction; it’s your lasting legacy.

Branding in Graphic Design (Graphic Design Branding)

Branding in Graphic Design
Branding in Graphic Design

Picture graphic design and branding as a dynamic duo, two sides of the same coin. Each distinct, yet inseparable, creating a symbiotic dance that is integral to the success of any individual or company. It’s the graphic designer’s canvas to craft a unique and memorable brand, the foundation upon which all visuals rest.

Branding doesn’t just give life to the artistry that graphic designers mould, it customises and amplifies these visuals to create a powerful narrative.

The fusion of graphic design and branding is your secret weapon. It’s not just about upping your social media game or making a splash in the business arena. It’s about forging a striking brand identity, a logo that turns heads, and a tagline that reverberates in the minds of your audience. And who’s the maestro orchestrating this symphony? A graphic designer, using a palette of eye-catching colours and compelling visuals to compose a masterpiece that is uniquely yours. The interplay between graphic design and branding isn’t just necessary—it’s transformative.

Branding in Marketing

Branding Identity Design Singapore
Branding in Marketing

Picture branding as your company’s magical chariot, propelling your business into the minds and hearts of the public and your customers. It’s the golden key that unlocks a unique identity for your company, product, or service, setting you apart from the bustling marketplace. But to command this magic, you must first grasp its essence. Understanding what a brand truly means is your stepping stone to building a flourishing customer base.

Embark on the exhilarating journey of branding through four enchanting stages. Step into the realm of brand associations, where you attach powerful ideas and emotions to your brand. Next, delve into identity and personality, shaping a vibrant character that’s distinctively you. Then, onto positioning, where you stake your claim in the consumer’s mind. Finally, step into the circle of promise, the sacred vow you make to your customers.

Each stage is a vital piece of the branding puzzle. But remember, to craft a truly robust brand, you must weave in unique elements that reflect the soul of your business. Each step of this journey will aid you in forging a brand that isn’t just a marketing tool—it’s a legacy.

Product Branding

Saltis Packaging Graphic Design
Product Branding

Product branding is a mesmerising dance of differentiation amidst a sea of sameness. This strategic ballet brings each product to life, painting a vibrant identity on the canvas of the marketplace. It’s about more than tangible features; it’s about the emotions that stir within consumers as they interact with the product. It’s the anticipation, the joy, the satisfaction that consumers come to expect even before their hands graze the product.

Step into the mind of the consumer and you’ll find a complex tapestry of emotions driving purchasing decisions. This emotional connection is the beating heart of effective branding—embodying the art of wooing customers by striking a chord in their hearts. From the product’s performance to its colours, every aspect plays a pivotal role in spinning the narrative of your brand.

For the corporate world, product branding isn’t just crucial—it’s cardinal. The product becomes the face of the company, the symbol that resonates with its identity. A well-branded product isn’t just a transaction; it’s a conversation between your business and your customers, one that leaves a lasting imprint.

Corporate Branding

Corporate Brand Design Singapore (corporate branding)
Corporate Branding

Corporate branding is the art of sculpting a company’s presentation, its shining image, and distinctive identity that gazes out at the world, particularly at its customers. The maestros of marketing orchestrate this symphony, crafting the corporate brand to reflect the grand vision they wish both customers and company members to perceive.

Once your corporate brand image is cast, remember to keep the drumbeat of consistency resonating throughout. Every facet, from your voice and messaging to your style and imagery, right down to your iconic logo, should dance in harmony with your suite of marketing tools. This symphony of elements ensures that your company doesn’t just enter the spotlight—it commands the stage, easily recognisable and unmistakably different from the chorus of brands.

Digital Branding

Digital Branding
Digital Branding

Step into the pulsating heart of the digital realm with digital branding. This transformative process involves carving out your unique brand identity in the vast digital universe, harnessing the power of videos, social media, apps, websites, and more. By merging the prowess of internet branding with digital marketing, you sculpt a vibrant brand presence that leaves an indelible mark in the online world.

In an era where digital marketing has evolved into a force unto itself, establishing a digital brand is not just a choice—it’s a necessity. As we find ourselves endlessly entranced by the glow of our screens, anyone, anywhere can stumble upon your brand.

In this digitally interconnected world, you can peer into corners of the globe you’ve never seen before. So why not seize this opportunity to stretch your brand’s reach, touching hearts and minds across the world? You never know where your next loyal customer might be. Your digital brand isn’t just your online footprint—it’s your ticket to global impact.


Co-Branding Example: Swatch X Omega partnership
Co-Branding Example: Swatch X Omega

This isn’t just a marketing strategy; it’s a harmonious alliance of two or more powerhouses uniting to give birth to a fresh, compelling product. Think of it as a brand partnership, a dynamic dance of collaboration between at least two distinct brands.

In this dance, each brand brings its unique identity, its individual flair to the floor. Together, they meld into a singularly mesmerising entity—a whole greater than the sum of its parts.

The allure of cobranding? It’s a tide that lifts all boats. It enhances the prestige of each brand, amplifies market strength, fosters positive associations, and catapults brand awareness to new heights. The benefits of cobranding are manifold, making it a strategy every company should consider. After all, in the world of branding, sometimes one plus one equals much more than two.

Umbrella Branding

Step under the expansive canopy of umbrella branding, also known as family branding—an ingenious marketing practice where a multitude of related product lines find shelter under one powerful brand. It’s a delicate dance, a subtle art where each brand must shine equally, captivating the audience in unison.

When executed with precision, this method of branding unfolds like a symphony of benefits. Picture a new product basking in the reflected glory of an already successful sibling, instantly earning credibility in the marketplace. Imagine the ripple effect of a single advertising campaign, its influence spreading across the entire brand family—giving new products a significant leg-up, all thanks to the magnetic pull of a renowned brand logo.

With umbrella branding, you’re not just widening your market share; you’re creating a stronghold. And the cherry on top? Your loyal customer base is already rooted in place, eagerly awaiting the next member of the brand family. Umbrella branding isn’t just a strategy—it’s an ecosystem of success.

Social Media Branding

Social Media Branding
Social Media Branding

Step into the vibrant realm of social media branding, a dynamic dance of creating and shaping a compelling brand image through the powerful lens of social media platforms. It’s not just about ‘likes’ and ‘shares’; it’s about forging bonds, strengthening connections with your customers, and making your brand resonate in the cacophony of the digital world.

While social media platforms provide the stage, your branding extends beyond, permeating every marketing campaign you launch. Each tweet, each Instagram post, each YouTube video becomes a thread in the intricate tapestry of your brand’s narrative.

In the fiercely competitive social media arena, standing out is the name of the game. Every piece of content you share, every interaction you make, must align seamlessly with your brand ethos. The objective? To ignite brand interactions, amplify your online presence, and thereby elevate your reputation.

Remember, social media branding is more than just online visibility—it’s your brand’s heartbeat in the digital universe.

Strategic Branding 

Strategic branding refers to a marketing strategy in which the business creates a long-term goal and plans that convince the client to choose the organisation’s brand over the competitors. Strategic branding also aids the company in communicating in specific ways so they can help consumers locate a service or product.

Strategic branding needs a clear brand identity, and it is all about using more than one tactic, like marketing, packaging, colour, and logo design. These strategies build brand recognition and promote the business. Strategic branding helps the company develop a strong brand message that elicits trust from the customers and always purchases from you.

Story Branding (Brand Story)

Brand Story and Emotions
Brand Story and Emotions

Story branding isn’t just about selling a product or service; it’s about sharing heartfelt experiences that resonate with your audience. It kindles emotions that tug at the heartstrings, fostering trust and amplifying brand awareness in the process. It plays on our intrinsic human tendency to form emotional attachments, often without the need for logical explanations.

Imagine your company not just spinning a tale, but living it, breathing it—creating an enduring bond with your customers. With story branding, your business narrative isn’t just a marketing strategy—it’s a deeply personal, emotional journey that creates lasting relationships and sets your brand apart in the grand epic of the marketplace.

Retail Branding

Retail Branding
Retail Branding

Step onto the stage of retail branding—a captivating journey where your retail store transforms into an unforgettable spectacle in the customers’ minds. Each stride you make in retail branding sculpts a unique perspective, an exclusive lens through which customers view your business.

Dive deeper and you’ll find retail branding isn’t about the myriad product brands lining your shelves. It’s about your shop, your space, the immersive experience you offer. While product branding zeroes in on the intricacies of the product, retail branding casts a wider net, focusing on the needs and desires of your target market.

Envision retail branding as the grand stage where your business performs, each detail meticulously designed to captivate and enchant your audience. It’s not merely about selling products—it’s about crafting experiences that linger in your customers’ minds long after they’ve left your store.

What is Branding in Business

Branding in Business
Branding in Business

Brand—often we confine this concept to the confines of a catchy tagline, a memorable logo, or a striking name. Yet, the essence of a brand transcends these tangible elements—it plunges into the hearts and minds of potential customers, their perceptions, their experiences.

Your business brand is not just about what you project; it’s about what others perceive. It’s the whisper of your name that triggers a cascade of feelings in your customers, the mental imagery that comes alive when they think of your business. It’s the essence of your customers’ experiences, the bond they share with your business.

A vibrant brand is anchored in two critical pillars. The first is the unseen yet palpable: your behaviour, the services you deliver, and the reputation you cultivate. The second pillar is the tangible, the visible: your marketing campaigns, the uniforms that represent you, and the premises where you welcome your customers.

In the grand theatre of business, your brand is the spotlight that illuminates who you are, shaping the story that unfolds on stage and echoes in the hearts of your audience.

Why do Businesses Use Branding

Branding is the magical prism through which we discover the vibrant universe of products around us. The compelling need for businesses to embrace branding isn’t just a whim—it’s a strategic imperative. The following are compelling reasons why your business should embark on the fascinating voyage of branding:

Why Do Businesses Use Branding
Why Do Businesses Use Branding
  • It increases business recognition. Branding ignites the beacon of recognition for your business. It transforms your products or services into familiar faces in a crowd, compelling customers to gravitate towards what they know and trust. It’s about crafting a consistent narrative that resonates with your audience, making your brand instantly identifiable amidst the market’s hustle and bustle.
  • It helps stand out from the competition. Branding is your secret weapon in the arena of competition. Amidst the sea of competitors, it’s your brand that carves out a distinctive silhouette, giving your business the edge it needs to rise above the rest.
  • Branding brings harmony to all aspects of the business. From your offerings and your name to your logo and your digital footprint—branding orchestrates a symphony of elements, delivering a cohesive and compelling message to your target market. Unleash the power of branding and watch your business come alive in the hearts and minds of your audience.

What is Branding Design 

Branding Design Across Industries
Branding Design Across Industries

Branding design refers to essential components such as colour, typography, logo, and other critical visual features that make the brand easier to recognise when they see it. It is also about brand identity and how it is represented visually.

Besides brand identity design, branding design also deals with how the company presents itself to customers online and offline. From the physical office space and social media to even the more minor interior design details. Do they convey the same message?

Branding design is vital for every company because it will differentiate your brand from a dozen brands out there trying to make a name for themselves.

What is a Branding Guide

Think of a brand guide as your very own navigational compass, a meticulously crafted manual that charts the course of your brand’s journey. Known alternatively as a brand style guide, it provides the vital touchstones that mould a distinct brand identity, one that resonates with customers across the globe.

Your brand guide isn’t a mere list—it’s a veritable encyclopedia of your brand’s essence. It encapsulates every nuance, from the hues and typography that paint your brand’s visual portrait, to the imagery and mission statement that serve as its heartbeat. It also captures the tone of voice—your brand’s unique signature in the symphony of the marketplace.

Armed with this comprehensive guide, you’re equipped to conquer any marketing endeavour. It’s your secret weapon that ensures your message is not just heard, but understood, your visuals not just seen, but experienced. From your logo to your tagline, your mission statement to the minutiae that define your brand—every detail is at your fingertips.

Embrace the power of a brand guide, and you’re not just creating a brand—you’re crafting an unforgettable legacy.

What are Branding Guidelines 

Brand Guidelines Sample
Brand Guidelines Sample

Branding guidelines or brand style guide is a meticulously designed set of instructions, rules, and standards that underpin your organisation’s brand consistency. This rulebook encapsulates the heart of your company—its message, its tone, its voice, and all those crucial details that breathe life into your branding.

The branding guidelines of a typical company includes the following:

  • How to use a logo
  • Color palettes
  • White space rules and grid templates
  • Icon, photographic style, and illustration overview
  • Rules on typography include line height, type size, and fonts
  • Branding team contact information.
  • A guide on copywriting (grammar, tone, and voice rules)

What is a Branding Statement

A branding statement is your company in a snapshot. A summary of the business, what it entails, how unique it is, and how you do it. The statement should be short, preferably one sentence, and tell your target audience how your services or product differs from your competitors. The statement also contains the company’s values, goals, and mission.

It is telling your story in a few sentences. Apart from being simple, the brand statement should be understandable, catchy, and memorable, and use clever words sparingly because some may need help understanding your business. So, the bottom line is that you should choose a brand statement that reflects you and is clear to those who come across it.

What are Branding Strategies

Imagine a brand strategy, or brand development strategy, as a master blueprint, an ongoing journey charting a course towards your business’s long-term aspirations. It’s an endeavour designed to etch your brand in the minds of customers, beckoning them to choose your brand amidst a sea of alternatives.

To strike the chord of success, a branding strategy should resonate with a compelling brand promise and a mission that speaks directly to the customer. As a navigational chart for the long haul, your brand strategy should be periodically evaluated, fine-tuned to the shifting rhythms of success and learning.

Assessing the triumph of a brand strategy can often feel like trying to catch the wind—after all, it deals with the ethereal aspects of your brand. However, as a savvy business, you need to conjure innovative methods to measure its impact. Ponder over these potent questions: Has the strategy achieved its desired goal? How does your brand echo in the hearts of customers? What sentiments does your brand inspire? Are there any shadows cast over your brand name?

Should you find any of these responses less than pleasing, it might be time to dive back into your brand strategy, rekindling its essence to better align with your objectives and brand vision.

Elements of Branding

Elements Of Branding- infographics by Conquest creatives
Elements of Branding

Crafting a successful brand is akin to weaving a compelling tapestry, each thread as vital as the next. Like an intricately interlocked puzzle, missing a single piece disrupts the whole masterpiece, leaving the brand less impactful and memorable. The following showcases the essential elements of branding, the luminous threads that weave together to form the vibrant fabric of your brand’s identity:

  • Brand name. Crafting the perfect brand name is a meticulous journey, but once you find the one that resonates, you’ve unlocked the gateway to a successful brand.
  • Logo. Holding the esteemed second spot in the hierarchy of importance, your logo is your visual trademark—an emblem that customers can instantly recognise. Be it a beautifully crafted word like ‘Google’ or an iconic picture, your logo stands as your brand’s visual ambassador.
  • Brand colour. Much like an artist’s palette, the colours you choose paint the mood of your brand. In the realm of branding, colours hold a pivotal role in design, each hue narrating a unique story and evoking a distinct emotion.
  • Slogan. A powerful slogan is like a microcosmic echo of your business, encapsulating your essence in a few potent words. With a successful brand, your slogan becomes a beacon, guiding customers towards your products.
  • Brand images. The lifeline of branding design, brand images should encapsulate your brand’s spirit. From snapping your own photos to applying distinctive brand filters, your images should be as unique as your brand.
  • Typography. Fonts are the silent heroes of branding, often blending seamlessly with your logo. Whether you choose an edgy font or a timeless classic, it should harmoniously complement your overall design aesthetic.
  • Shape. Much like an artist carving a sculpture, designing your product shape helps it stand out amid a sea of competitors, adding an extra dimension to your brand identity.
  • Graphics. This is the magical glue that brings all elements together into a harmonious composition. Your logo, font, and use of colour find their perfect alignment through the transformative power of graphics.

How much does Branding Cost

The journey to carve out your brand’s unique identity is an investment, its cost as diverse as the elements that shape it. Numerous factors contribute to this tapestry of expenses, including the scale of your project, the unique dynamics of your industry, and the specific requirements of your business. Branding is an intricate dance with many performers, each playing a role in defining the final investment. On top of this, let’s not forget the quest to find the right branding firm, a challenge akin to finding a needle in a haystack. However, the fruits of this endeavour are worth every cent and every moment spent in pursuit of the perfect branding partner.

The charges for the branding cost are:

  • Visual brand design: (logo design, corporate identity, brochure design, social media template, and website design): 10,000USD-50,000USD
  • Visual design and brand messaging. 20,000USD-50,000 USD.
  • Brand messaging, brand strategy, and visual design. It comes as a package, and it costs 25000USD-70000USD+.
  • Brand guide: The basic one (one-page) starts from 1000 USD, but it can go up to 15000USD+ depending on the number of pages.
  • Brand naming: 3500 USD.
  • Brand strategy: 5500 USD.
  • Brand logo design: 3500 USD. 

Some sites and freelancers would charge less for the above service, so if you are strapped for cash, you can visit sites such as Fiverr, Upwork, Behance, and Craigslist. Should you choose to use the mentioned platforms, do take note that quality might be compromised.

Importance of Branding

Branding serves as the heartbeat of your company, pulsating its unique identity into the world through captivating visuals, impeccable customer service, and compelling advertising. It is a dynamic force, continuously evolving in response to shifts in markets, societal trends, and business landscapes. Maintaining a vibrant brand demands vigilant attention to these ebbs and flows. So, let’s unveil the compelling reasons why branding holds such a critical place in your business journey:

  • It increases sales. Branding acts as a revenue engine, supercharging your sales. The effectiveness of your branding strategies is directly proportional to the leap in your profits. When implemented right, branding can transform your balance sheets, making them a sight to behold.
  • It creates referrals. Branding also serves as a catalyst, sparking a chain reaction of referrals. A strong, relatable brand becomes a topic of conversation, shared enthusiastically among peers. As the saying goes, we are what we consume, so we tend to surround ourselves with the brands we love. Thus, a well-crafted brand can ignite word-of-mouth marketing, propelling your business to new heights.

How Does Branding Affect Consumer Behaviour

Branding and Consumer Behaviour
Branding and Consumer Behaviour

Branding, akin to a gravitational pull, greatly influences our purchasing choices, a fact stemming from our innate tendency to evaluate the good against the bad. In this hyper-connected era, consumers are bombarded by a multitude of brands each day. A familiar brand could be swiftly replaced by a newcomer, just another testament to the fluid dynamics of our social ecosystem.

Two significant factors come into play when deciphering the impact of brands on our buying habits. Firstly, our perception of the product in question. It boils down to individual preferences, trust factors, and visual appeal. If a brand successfully checks these boxes, it stands a higher chance of satisfying consumer needs and winning their loyalty.

Secondly, age plays a role in shaping consumer behaviour. Younger demographics often lean towards newer, shinier brands, primarily due to their upbringing in an era where innovative brands are birthed daily. Their affinity for novelty often sways them away from the tried and tested, adding yet another layer of complexity to the branding conundrum.

Benefits of Branding

Benefits of Branding- infographics by Conquest creatives
Benefits of Branding

The compelling advantages of branding can make a compelling case for its value, despite the initial investment it requires. Here’s why:

  • It helps create an emotional connection with your customers. Branding sparks a profound emotional bond with your customers. Precision-crafted branding can reach into the heart of your audience, making their interaction with your products and services a deeply gratifying experience. This emotional resonance not only attracts customers but also inspires them to stay.
  • It helps with customer loyalty. Branding fosters customer loyalty. A compelling brand can cultivate a legion of dedicated customers who stick by your side through thick and thin. These loyal patrons don’t just stick around – they become ambassadors for your brand, spreading word-of-mouth recommendations.
  • It helps with employee satisfaction. Branding boosts employee satisfaction. Employees who find themselves working for a well-respected brand often feel a sense of pride and fulfilment. The belief that they’re contributing to the brand’s success instills a sense of purpose in their work. Branding, after all, is about forging human connections and fostering communication. Thus, its success relies heavily on the commitment of the workforce towards the brand they represent.

Corporate Branding in Singapore

Branding in Singapore
Corporate Branding in Singapore

Elevating your brand can be a challenging ascent, and it’s essential to have a dedicated branding agency as your steadfast ally. In a bustling metropolis like Singapore, burgeoning businesses and innovative products are in constant need of distinctive branding to outshine the competition. So, before entrusting your brand to a branding agency, immerse yourself in research, ask probing questions, and ensure they’re the perfect fit to accentuate your unique business needs.

How To Build Your Brand Identity In Singapore

How to build your brand identity in Singapore- infographics by Conquest creatives
Building Your Brand Identity in Singapore

Part 1: Before Starting Your Business

Register Your Business With ACRA
Register Your Business With ACRA
  • Your Business/Brand name
    Before creating your brand name, be sure to check out whether somebody else has bought/reserved the rights to that particular brand name. This is to protect yourself from being sued in the long run. (Case study: Meta vs Facebook rebranding)
  • Create your Customer Journey Map
    Put yourself in the shoes of your potential customer. Understand their needs, wants and motivations prior to making a purchase decision. Create your own notes or mind-map on the whole process from start to finish on how you can better streamline the process.
  • Creating your Domain Name (Website Name)
    More often than not, a lot of domain names have already been purchased by existing players in the industry. It is always important to check your desired domain name before committing to your business branding. Otherwise,  you would have to pay a hefty sum to secure your domain name from other parties.
  • Registering your ACRA (For those planning to start a business in Singapore)
    No matter whether you’re a local or an investor planning to start up in Singapore, it is crucial to register your business with the Accounting and Corporate Regulatory Authority (ACRA).
  • Create a Google Business Profile Listing
    If you conduct your business/storefront physically, it is highly advisable to create a Google Business Profile Listing. According to, 98% of users tend to look out for reviews before making a purchase decision. Encourage your customers to leave positive reviews on your listing to promote local traffic. 

Part 2: Scaling Your Brand/Business

Scaling Your Brand and Business
Scaling Your Brand and Business
  • Reserve your social media handles
    Take a look at the social media channels which are relevant to your brand. e.g. Facebook, Instagram, LinkedIn, Twitter, YouTube, Tiktok, etc. Even if you’re not using the other platforms, it is always good to secure those usernames to prevent competitors from diluting your brand.
  • Look out for alternative domain extensions
    Although .com is the most popular domain extension, there are other alternatives such as .net, .org, .agency, that may be relevant to your brand. It is advisable to secure your domain extensions if you plan to scale outside of Singapore.
  • Understand your target audience
    Join/go on board the platform where all your users are. For instance, if you are a gaming company, your community manager should definitely be using Discord. If you are a software developer, your prospects might be on GitHub or LinkedIn. Create genuine posts and engagement to add value to your target audience.
  • Focus on your niche
    Understanding your industry and the users’ pain points are pivotal to streamlining your product offerings. Have a chat with your users and conduct a focus group to find out more about their preferences and customer journey.
  • Do a competitors’ analysis/market research
    Find out the pain points of consumers who have tried out your competitors’ products. Look at why they left a negative review and problems that they faced. These are pointers to take into consideration when adding value to your own products and services. Reach out to those users and offer a free trial of your own products. This is especially relevant to those in the software industry.
  • Have referral or promo codes to entice new customers to engage with your business
    If you are an e-commerce business, consider having festival-themed sales and discounts. (e.g. Black Friday Sales.) Host giveaways to encourage your social followers to like, share and engage with your posts. i.e. Tag family members and friends who may not be subscribed or following your brand. Understanding and engaging your target audience will ensure brand longevity.

Final Words

Weaving the essence of branding into your organisation or business is a quintessential move. While there’s a colourful spectrum of branding types, they all converge at a common purpose – to navigate your business, product, or service towards its true north. Engaging a proficient branding agency can smoothly orchestrate all the elements, crafting a brand identity that resonates with customers and effortlessly catches their eye. Embark on this transformative journey and watch your brand come to life.

On the lookout for branding companies in Singapore? Contact us for a complimentary 60-min brand discovery call.

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