Safety is paramount in every industry, from manufacturing and construction to software development and retail. One of the best tools at a company’s disposal to promote a safe working environment is a comprehensive safety handbook. But how does one design a safety handbook that’s both compelling and effective? This article takes a deeper dive into …
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In the world of modern business, first impressions matter. More often than not, these impressions are made through the visuals we encounter in a company’s literature, specifically, their corporate booklets. A corporate booklet is not just a mere document. It’s a valuable asset that narrates your brand story, highlights your successes and showcases your products …
The Ultimate Guide to Corporate Booklet Design: Branding Beyond Borders Read More »
In the high-stakes world of corporate relations, every detail matters. From business cards to PowerPoint presentations, the image you present communicates your brand’s identity. But perhaps no aspect of business interactions has as much potential to leave a lasting impression as the humble corporate gift. This article dives into the compelling art of corporate gift …
Breaking the Mould: Unique Ideas for Corporate Gift Design Read More »
In an era characterised by an influx of digital content, audiences are continuously seeking more engaging, immersive, and easily-digestible forms of communication. Visual storytelling – the art of using imagery, video, infographics and other visual elements to convey a narrative – is rapidly emerging as an essential strategy in this visually-centric era. But what exactly …
The Rise of Visual Narratives: How Visual Storytelling is Changing Digital Communication Read More »
Table of Contents: What is Corporate Event Videography Corporate event videography is a specialised field of professional video production that involves capturing and creating high-quality videos of business-related events. These events can include conferences, seminars, trade shows, product launches, award ceremonies, team building activities, annual meetings or any other type of corporate gathering. The purpose …
In the face of an increasingly volatile global environment, it’s become apparent that businesses need to be about more than just profits. Welcome to the world of Corporate Social Responsibility (CSR), where enterprises recognise that their actions have wide-reaching effects on society, the environment, and the world at large. Table of Contents: What is Corporate …
In an era marked by a heightened awareness of our environment and the impact of human activities on it, businesses around the globe are shifting their perspectives. They’re not just focusing on their financial bottom line anymore. Now, the socio-environmental impact has a reserved seat at the decision-making table. Welcome to the era of sustainability …
Sustainability Branding: Embracing the Green Wave in Business Read More »
Every day, countless products traverse through countless shipping routes around the world. The unassuming hero behind the safe and efficient movement of these goods? Industrial packaging. In the globalised business landscape, industrial packaging design has evolved from being just a means of protecting goods to becoming an integral aspect of business strategy and branding. Table …
Industrial Packaging Design: The Art of Efficiency and Aesthetics Read More »
Before diving into the world of Multi Colour offset printing, let’s take a step back and understand the basics. Offset printing, named due to the indirect ‘offset’ transfer of the inked image from the plate to the paper, has been a leading printing technique since the late 19th century. In recent years, multi colour offset …
Embracing the Future of Graphic Communication: Multi Colour Offset Printing Read More »
In the vibrant world of print media, offset printing reigns supreme. For well over a century, this dynamic, high-quality printing technique has been the go-to method for creating stunning visual products. The subtle charm of offset printing lies in its perfect blend of time-honoured tradition and modern innovation. But, what exactly is offset printing, and …
Mastering the Art of Offset Printing: A Detailed Guide Read More »
