In the world of business, image is paramount. Corporate graphic design is the visual embodiment of your brand, forming the first impression that sticks with your audience. However, when it comes to investing in corporate design services, understanding the pricing structure can be a bit puzzling.
Understanding the factors affecting these costs can help you plan your budget and secure the best value for your investment. This guide seeks to break down the components of corporate graphic design services, and demystify the pricing structure of corporate graphic design services.
Table of Contents:
- The Importance of Corporate Graphic Design
- Key Factors influencing Corporate Graphic Design Services Pricing
- Corporate Graphic Design Services Pricing Models
- Industry Pricing Structure for Corporate Design Services in Singapore
- Branding and Identity Design Cost
- Corporate Stationery Design Cost
- Website Design and Development Cost
- Print Design Cost
- Marketing and Advertising Cost
- Presentation Design Cost
- Exhibition/Event Design Cost
- Corporate Infographics Cost
- Corporate Photography Cost
- Corporate Videos and Videography Cost
- Event Design and Planning Cost
- Choosing a Corporate Design Agency in Singapore
- Final Words
The Importance of Corporate Graphic Design
Corporate graphic design is the aesthetic spine of your brand. It incorporates elements like your logo, business cards, website, and social media profiles. A cohesive and well-crafted corporate design increases brand recognition, conveys your company’s ethos, and drives customer loyalty. But how much does it cost?
The first step towards understanding pricing is to appreciate the value of corporate graphic design. It’s not just about creating visually stunning elements; it’s about conveying your company’s identity, values, and message in a captivating manner. It helps in strengthening your brand presence, engaging your audience, and boosting overall business performance.
Key Factors influencing Corporate Graphic Design Services Pricing
1. The Agency’s Reputation and Experience
The proficiency level of the designer or design agency greatly influences the cost. Seasoned designers, who understand the unique needs of corporations and possess experience working with various industries, generally charge more than beginners. Renowned agencies with an extensive portfolio may command higher prices. They bring to the table a wealth of experience, proven strategies, and a deep understanding of the marketplace.
2. Scope and Complexity
The breadth and complexity of the project play a critical role in pricing.Are you looking for a complete rebranding, or just a few tweaks to your existing design? The more extensive the project, the higher the cost will likely be. For instance, designing a corporate logo might cost less than developing a comprehensive visual branding strategy that includes website design, product packaging, and marketing collateral.
3. Timeframes and Deadlines
The duration a project takes also impacts the cost. Whether the designer/agency charges on an hourly basis or per project, more extensive projects requiring more time will inevitably cost more. Fast-track projects often cost more due to the intense workload required to meet tight deadlines. If your project allows for more flexible timelines, the cost might be lower.
Corporate Graphic Design Services Pricing Models
- Project-Based Pricing
In this model, the agency quotes a flat fee for the entire project, regardless of the hours spent on it. This model is suitable for clearly-defined projects with specific deliverables.
- Hourly Pricing
Some agencies charge based on the time spent on the project. This model provides flexibility for projects where the scope of work may evolve over time.This model is often chosen for projects with an undefined scope or those expected to require many revisions.
Designers or agencies may bill an hourly rate, especially for last minute changes or revisions.
- Retainer Agreements
For long-term projects or ongoing design needs, agencies may offer a retainer agreement, where you pay a set monthly fee for a predefined set of services. The retainer model usually involves a recurring monthly fee, usually billed to the client at the start of each working month.
- Package Pricing
This model involves bundling multiple services together at a discounted rate. This can be advantageous when a business needs a variety of design services.
Industry Pricing Structure for Corporate Design Services in Singapore
Singapore, as a vibrant and flourishing business hub, boasts a thriving design industry. However, understanding the average pricing structure for design services in this region can be quite a challenge due to the diverse range of services offered and the varying expertise of providers. The following is an overview of the industry average pricing structure for design services in Singapore. Please note that the following prices are only estimates based on the industry average and can vary considerably.
Branding and Identity Design Cost
A comprehensive branding project includes logo design, brand style guide, business cards, website, and other marketing materials. The larger and more complex the project, the higher the cost. The following is a breakdown of the deliverables typically involved in a branding and identity design cost:
Corporate Logo Design Cost:
Depending on the designer’s expertise and the complexity of the design, logo creation can typically range from $1000 to $5000 and up, with an average of $50 per additional revision outside of the project scope.
Brand Style Guide or Brand Guidelines (15 Pages)
A brand style guide that outlines your logo usage, colour palette, typography, imagery, etc., can range from $2000 to $7000 and up, depending on portfolio and expertise. Industry average for revision(s) are usually priced at $100 per revision outside of the project scope.
Corporate Stationery Design Cost
While prices can vary greatly based on the project factors mentioned above, the following are some industry ballpark figures for corporate stationery design:
Corporate Name Card Design Cost
In the realm of professional networking and branding, a name card, also known as a business card, holds significant importance. It’s often the first tangible impression of your brand that you leave with potential clients, customers, or partners.
A professionally designed business card can range between $600 to $2500 and up. Additional rounds of revisions are generally priced at $50 per revision.
Corporate Folder Design Cost
A corporate folder can be a powerful tool in your marketing arsenal. It helps to professionally package your business documents and showcase your brand identity in meetings, conferences or with potential clients.
A custom-designed corporate folder typically ranges from $600 to $2500 and up, additional rounds of revisions tend to be priced at $50 per revision.
Corporate Letterhead Cost
Corporate Letterheads serve as an essential tool in business communication and convey credibility and trust to your audience.The design for these items typically falls in the range of $600 to $2500 and up, depending on the complexity of the design. Additional revisions are usually priced at $50 per round of edits.
Website Design and Development Cost
A website is the digital face of your business. It’s where potential clients go to learn about your services, where existing customers go for support, and how your business is perceived by the online world. A user-friendly, visually appealing, and well-optimised website can enhance your brand’s reputation, increase customer engagement, and improve conversion rates. While pricing can vary greatly based on factors like complexity and experience, the following are some general cost ranges:
Brochure Style Website Cost
A brochure style website, usually consisting of a few pages such as Home, About Us, Services or Products, and Contact, provides all the necessary information about your business in a succinct, easy-to-navigate format. It’s a cost-effective way to establish an online presence and reach out to a larger audience.
For a typical brochure style website, you might expect to pay anywhere from $3000 to $10,000 and up, depending on the complexity of the design and the designer’s reputation. Additional rounds of edits are usually priced at $200 per edit.
Custom Website with CMS Cost
A custom website with CMS is tailored to fit your brand, designed to enhance user experience, and is equipped with a CMS that allows you to easily manage and update content without extensive technical knowledge. This blend of customisation and manageability is crucial for businesses aiming to scale and adapt quickly in a dynamic market.
For a basic, custom-designed website with CMS, you could expect to pay anywhere from $3000 to $10,000. An advanced custom website with more complex design, unique functionality, and CMS can cost anywhere between $10,000 to $25,000 or even more, based on your specific requirements. Additional revisions or customisations outside of the project scope are usually priced at $200 and up.
E-commerce Site Cost
An e-commerce site is more than just a website. It’s a platform where customers can browse products, make purchases, and engage with your brand from the convenience of their homes or on the go. A well-designed e-commerce site can significantly boost sales, broaden your customer base and reinforce your brand identity.
A small, basic e-commerce site can cost anywhere from $4000 to $10,000.
A more complex e-commerce site (Mid-ranged) with additional features and customisations typically ranges from $10,000 to $50,000.
A large e-commerce site with complex custom features, advanced integration, and high levels of traffic can cost anywhere from $50,000 to several hundred thousand dollars.
For e-commerce sites updates and customisations outside of project scope, edits and revisions are usually priced at $200 and up depending on the extent of revision.
Print Design Cost
Print design continues to be a powerful tool in any comprehensive marketing strategy. It provides a tangible, tactile dimension to your brand, allowing your audience to physically engage with your messaging. This can significantly enhance your brand’s perceived value and credibility. The following are common print design collaterals and their relevant pricings in Singapore:
Corporates Brochure/Catalogues (20pp) Cost
In the realm of business marketing, a well-designed corporate brochure or catalogue can be an effective tool to showcase your products or services. A 20-page corporate brochure or catalogue offers ample space to present detailed information, compelling visuals, and persuasive calls to action.
For the design services alone, you might expect to pay anywhere from $1000 to $5,000 and up.
If the project also includes content creation (copywriting and image sourcing or creation), the cost could range from $3000 to $7000 and up.
For a comprehensive package including design, content creation and printing, prices typically start at around $5000 and can go up to $10,000 or more, depending on the specific printing specifications and quantity.
Edits for corporate brochures and catalogues are usually priced at $150 per additional round of edits outside of the project scope.
Corporate Flyers/Leaflets Cost
Corporate flyers or leaflets are a tactile, versatile, and easily distributable form of advertising. They allow for targeted marketing efforts, direct engagement with potential customers, and often prompt immediate action.
For design services alone, expect to pay anywhere from $500 to $1000 and up per design.
If the project includes both design and content creation, costs could range from $1000 to $2000 and up.
For a complete package that includes design, content creation and printing, prices typically start around $2000 and can go up to $5000 or more, depending on the specific printing specifications and quantity.
Revisions for Corporate Flyers and leaflets are generally priced at $150 per additional round of revision outside of the project scope.
Corporate Annual Reports Cost
Corporate annual reports play a pivotal role in communicating a company’s performance, achievements, and vision to its stakeholders. These comprehensive documents offer an insight into the company’s financial health, operational milestones, and strategic initiatives, making them invaluable tools in establishing transparency and trust.
For professional content creation and design services for an annual report, you might expect to pay anywhere from $5,000 to $20,000 or more, depending on the complexity and length of the report.
The cost of printing can vary significantly based on your specific requirements. For a high-quality print run of 500 copies of a 50-page annual report, you could expect to pay between $2,000 and $5,000.
Additional edits outside of project scope are usually priced at $150 per round of edit.
Corporate Posters Cost
Corporate posters can reach a broad audience, making them an effective way to communicate important information, promote a product or service, or reinforce brand identity. The visual impact of a well-designed poster can leave a lasting impression and significantly enhance your brand’s visibility.
For design services alone, you might expect to pay anywhere from $500 to $700 and up per poster design.
If the project includes both design and content creation, costs could range from $700 to $1000 and up per poster design.
For a complete package that includes design, content creation, and printing, prices typically start around $700 and can go up to $2000 or more, depending on the specific printing specifications and quantity.
Corporate poster revisions are usually priced at $150 per additional rounds of revision outside of the project scope.
Corporate Banners Cost
Corporate banners, both physical and digital, serve as a compelling marketing tool, enabling businesses to attract attention, convey their brand message, and spark customer interest. Whether you’re aiming to enhance visibility at a trade show, promote a special offer, or boost click-through rates online, a well-designed banner can make a significant impact.
For corporate banner design services alone, expect to pay anywhere from $700 to $1500 and up for each banner design.
If the project includes both design and content creation, costs could range from $1000 to $2000 and up.
For a complete package that includes design, content creation, and printing of a physical banner, prices typically start around $1500 and can go up to $3000 or more, depending on the size, material, and printing specifications.
Revisions outside of the project scope are usually priced at $150 per edit.
Corporate Marketing and Advertising Design Cost
Effective marketing and advertising designs play a critical role in capturing audience attention, conveying your brand message, and stimulating customer action. From print advertisements and social media graphics to email marketing templates and website designs, creative and compelling visuals can significantly enhance your marketing efforts.
The following is a rough breakdown of the industry costings for marketing and advertising collaterals in Singapore:
Social Media Graphics Cost
For design services alone, expect to pay anywhere from $200 to $1000 and up for social media graphics. Additional rounds of edits for social media are usually priced at $50 per edit.
For design services alone, you might expect to pay anywhere from $300 to $1000 and up per e-banner design.
If the project includes both design and content creation, costs could range from $500 to $1500 and up.
Edits for E-banners are usually priced at $50 per round of edits outside of project scope.
Print Advertisements Cost
For design services alone, you might expect to pay anywhere from $500 to $1500 per print ad design.
If the project includes both design and content creation, costs could range from $1500 to $3000 and up.
Revisions outside of project scope are usually billable at $50 per edit.
Corporate Presentation Design Cost
The design of a presentation plays a vital role in how your message is perceived. A professionally designed presentation not only grabs attention but also guides the audience through your narrative, emphasising key points and facilitating comprehension. It also reflects on your brand, demonstrating your professionalism and attention to detail. The following is a breakdown of the costs associated with Presentation Design:
Powerpoint/Keynote Templates Cost
Well-designed PowerPoint and Keynote templates lay the foundation for impactful and professional presentations. They ensure brand consistency, simplify the creation of new presentations, and save valuable time by providing a predefined and adaptable format.
A basic template with a few slide layouts might cost anywhere from $500 to $1000 and up.
A comprehensive template with a wide range of slide designs and interactive features could cost between $1000 and $2000 or more.
Edits for Powerpoint/Keynote templates are usually priced at $100 per edit outside of the project scope.
Presentation Slide Design Cost
Presentation slides are pivotal in conveying your message effectively and professionally. By combining visual elements and key information, they make your message more digestible and memorable. The design quality of your slides can significantly affect your presentation’s overall impact and effectiveness.
For design services alone, you might expect to pay anywhere from $100 to $150 and up per slide.
If the project includes both design and content creation, costs could range from $150 to $200 and up per slide. Some agencies may bill a separate costing of $1000 – $5000 and up for copy writing and content creation instead of the above pricing (per slide).
Presentation slide edits are usually billable at $100 per round of edit outside of the project scope.
Custom Presentation Deck Design Cost
Custom presentation decks have a significant role in the world of business. They enable brands to tell compelling stories, display data in digestible formats, and persuade audiences effectively. The success of your presentations often hinges on the quality and appeal of your deck design.
For design services alone, expect to pay anywhere from $100 to $200 and up per slide.
If the project includes both design and content creation, costs could range from $150 to $300 and up per slide. Alternatively, some agencies bill a separate costing of $1000 – $5000 and up for copy writing and content creation instead of billing additional cost per slide.
Custom Presentation slide edits are usually billable at $100 per additional round of edit outside of the project scope.
Exhibition/Event Design Cost
Design plays a critical role in the success of an exhibition or event. From the layout of the exhibition space to the branding elements displayed, every detail contributes to the overall attendee experience and the effectiveness of the event in achieving its objectives. The following are Singapore’s industry average in terms of pricing:
Booth Design Cost
For small booths (around 9 sqm) with a simple design, costs might range from $2000 to $5000.
For larger booths (over 36 sqm) with a more complex design, costs could range anywhere from $10,000 to $50,000 or more, depending on the intricacy of the design.
Edits for booth designs (outside of the project scope) are usually billable at $150 per edit.
Signage and Display Design Cost
For simple designs on common materials, costs could start from $150 to $500 and up per unit.
For larger signage or display units with complex designs or high-end materials, costs could range from $1000 to $5000 or more per unit.
Additional rounds of edits outside of the project scope are billable at $150 per edit. Do take note that the above prices do not include installation costs.
Stage Design and Backdrop Design Cost
Stage and backdrop designs are crucial elements in any event, from business conferences to theatrical performances and concerts. A well-crafted stage and backdrop not only provide a visual focus but also create the desired atmosphere, enhancing the overall audience experience.
For simpler designs, such as those for small events or presentations, costs might range from $2000 to $5000.
For larger stages and more intricate backdrops, such as those for concerts or large corporate events, costs could range anywhere from $10,000 to $50,000 or even higher, depending on the specifics of the design.
Edits outside of project scopes for Stage Design and Backdrops are usually priced at $150 per edit. The costs provided in such estimations do not include installation fees. These costs are usually focused on the design and production or manufacturing of the stage and backdrop. Installation is often a separate service that might incur additional charges. These charges depend on the complexity of the setup, the required manpower, the time it takes, and other site-specific considerations.
To get an exact idea of total costs, it would be best to ask for a detailed quotation from the design agency, which would break down all the costs involved, including design, production, and installation. Always ensure that you’re aware of all the potential costs before committing to a project to avoid unexpected expenses.
Event Theming and Decor Design Cost
For smaller events, such as intimate parties or corporate gatherings, costs might range from $2000 to $10,000 and up.
For larger events with a more complex design, costs could range from $10,000 to $50,000 or even higher, depending on the intricacy and scale of the design.
Additional edits or revisions outside of the project scope tend to be priced at $150 per revision.
Installation is often considered a separate service that may incur additional costs. These costs can depend on factors such as the complexity of the installation, required manpower, time taken, and other location-specific considerations.
Corporate Infographics Cost
Corporate infographics are powerful tools used to communicate complex information or data in a visually appealing and easily digestible format. Whether it’s for internal communication, marketing, or sales, a well-designed infographic can greatly enhance understanding and engagement.
Custom Infographics Cost
Custom infographics allow for a tailored visual representation of information, uniquely crafted to suit your specific needs and audience.
For simpler custom infographics, costs could range from $500 to $1000 per infographic.
For more complex custom infographics involving intricate designs or extensive data analysis, costs could start from $800 and go up to $2,500 or more per infographic, depending on the specifics of the project.
Data Visualisation Cost
For simpler data visualisation projects, costs might range from $1000 to $3000 per project.
For more complex data visualisation projects involving intricate designs, multiple data sets, or real-time data streams, costs could start from $1500 and can exceed $5000, depending on the specifics of the project.
In general, edits for Corporate Infographics outside of project scope are billable at $150 per round of edit.
Corporate Photography Cost
Corporate photography goes beyond mere pictures. It’s about capturing the essence of your brand, your people, and your work environment. Whether it’s for your website, social media, advertising campaigns, or internal communication, high-quality corporate photography can significantly elevate your brand’s perception and boost engagement. The following are the industry average for corporate photography services in Singapore:
For basic corporate photography services, which might include headshots or simple office shots, prices might range from $200 to $500 per person.
For a typical half-day shoot (4 hours), companies or studios tend to price their services from $800 to $2500 and up, depending on factors such as project scope, photography experience, number of staff involved and external factors like location rentals and post-production costs.
For a typical full-day shoot (8 hours), studios or companies usually price their services from $1500 to $5000 and up.
Corporate Videos and Videography Cost
Corporate videography is a dynamic storytelling medium that can significantly elevate your brand’s communication strategy. It brings your brand’s story to life, fosters engagement, and can deliver complex information in an easily digestible format. The following is the breakdown of the average industry costs for corporate videography:
For a typical half-day Video shoot, companies or studios tend to price their services from $1500 to $4000 and up.
For a typical full-day Video shoot, studios or companies usually price their services from $2500 to $7000 and up.
For simpler corporate video projects (e.g for internal use), costs could range from $1000 to $3000 and up per minute of final video, inclusive of scripting, shooting and editing.
For more complex video projects (e.g. national advertising campaigns) involving multiple locations, advanced post-production, or high-profile usage, costs could start from $3000 and can exceed $10,000 per minute of final video, depending on the specifics of the project.
Design Costs in Event Design and Planning
Event design and planning is an art, a science, and a highly specialised field that goes beyond simply booking a venue and arranging logistics. It’s about crafting unique experiences that engage attendees and leave a lasting impact. From corporate galas to product launches and industry conferences, well-designed and planned events can boost your brand image, foster networking, facilitate learning, and generate buzz. A seamless event can leave a lasting positive impression on attendees, while poor planning can have the opposite effect.
Event Conceptualisation and Theming Cost
For smaller, simpler events, such as corporate meetings or intimate social gatherings, services might start from $1000 and can go beyond $5000 depending on the specifics of the event.
For larger, more complex events like galas, conferences, or product launches, services could start from $5000 and easily exceed $20,000, based on the complexity and scale of the event.
Event Collateral Design Cost
For simpler collateral needs, such as digital ads or simple print brochures, services might start from $500 and go up to $1000 per asset, depending on the specifics.
For more complex collateral needs, such as comprehensive event branding, extensive print collateral, or specialised digital assets, costs could start from SGD 1,000 and can exceed SGD 5,000 per asset, based on the complexity and requirements.
Event Signage and Wayfinding Design Cost
For simpler needs, such as single-venue events with basic signage requirements, services might start from $500 and can go up to $2,000 per item, depending on the specifics.
For larger, more complex needs, such as multi-venue events or intricate wayfinding systems, services could start from $2000 and can exceed $10,000, based on the complexity and scale.
Event Production and Execution Cost
The success of an event often hinges on how well it’s produced and executed. This includes all the logistics, like venue setup, AV (Audio-Visual) management, managing vendors, scheduling, and coordinating activities. Effective event production and execution ensure that your event runs smoothly, providing a seamless experience for attendees.
For smaller, simpler events, such as small corporate gatherings or workshops, event production and execution services might start from $5000 and go up to $20,000, depending on the specifics of the event.
For larger, more complex events like galas, conferences, or product launches, event production and execution services could start from $ 20,000 and easily exceed $100,000, based on the complexity and scale of the event.
Choosing a Corporate Design Agency in Singapore
In today’s fiercely competitive business landscape, a well-defined brand with compelling visuals can make your company stand out. A corporate design agency can help you carve a niche for your business, shaping how your brand is perceived. However, choosing the right design agency in a vibrant city like Singapore can be a challenge. Here are a few factors you should consider when selecting a corporate design agency:
Review the agency’s portfolio to evaluate the quality of their work and see if their design style aligns with your vision. This will also give you an idea of the variety of projects they have handled and their experience in your specific industry.
2. Testimonials and Reviews
Client testimonials and reviews can provide insights into the agency’s professionalism, creativity, and ability to deliver projects on time and within budget.
3. Expertise and Services
Ensure the agency offers the services you need. For instance, if you need website design, print collateral, and event design, it’s best to choose an agency that has expertise in all these areas for consistent branding.
4. Communication and Understanding
The agency should take the time to understand your brand, business goals, and target audience. They should communicate clearly and regularly, keeping you updated on the project’s progress.
While it shouldn’t be the only determining factor, pricing is an essential consideration. Make sure the agency offers transparent pricing and delivers value for money.
Conquest Creatives believes in transparency and honesty, offering fair pricing and always keeping you informed about your project’s progress. Our portfolio showcases our expertise and the diverse projects we’ve undertaken, demonstrating our ability to deliver high-quality work consistently.
In a bustling city like Singapore, making your brand stand out can be a challenge. Let us make it easier for you. Reach out to us today, and let’s start creating designs that will elevate your brand and captivate your audience.
Investing in corporate graphic design services is no longer a luxury; it’s a necessity in the modern corporate world. As we’ve highlighted throughout this article, quality design services come at a price, yet they can provide substantial returns on investment. From establishing brand identity through branding and identity design, to influencing audience engagement with effective website design and print designs, every dollar spent contributes directly to your brand’s success and profitability.
While the costs can be considerable, remember that high-quality design services are not an expense, but an investment in your brand’s future. These services can elevate your brand image, facilitate communication with your audience, drive conversions, and ultimately, grow your business.
As a leading corporate design and branding agency in Singapore, we understand the value of effective design and how to use it to boost your business success. Our team of experienced professionals is committed to delivering personalised design solutions that align with your brand vision and cater to your specific needs.
We offer a wide array of design services, including but not limited to, branding and identity design, website design and development, print design, advertising and marketing design, event design and planning, as well as corporate photography and videography.
We know that every business is unique, and that’s why we’re ready to provide a custom quotation based on your specific design needs and goals. We also offer comprehensive design packages that can be tailored to meet your brand’s requirements and budget.
We invite you to reach out to us and learn more about how we can support your business in its growth journey through our top-tier design services. Let’s work together to create impactful designs that resonate with your audience and drive your business forward. After all, your brand’s success is our ultimate goal.
Reach out to us today to start your journey to a more impactful and successful brand presence. We look forward to transforming your business through the power of design.