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Nonya Delicatessen Franchise


A New Chapter in Culinary Tradition: Nonya Delicatessen Franchise Outlet at Velocity@Novena


Today (19/02/2024) marks a momentous occasion for all food enthusiasts in Singapore as Nonya Delicatessen, the cherished emblem of authentic Nonya and Peranakan cuisine, opens its latest outlet at Velocity@Novena Square. For decades, Nonya Delicatessen has been at the forefront of preserving the rich tapestry of flavours inherent to traditional Nonya foods, a legacy that continues to enchant both locals and visitors alike.

Table of Contents:

Nonya Delicatessen Before and After Logo
Nonya Delicatessen Logo (Before and After)

Nonya Delicatessen History

Nonya Delicatessen is not just a restaurant; it’s a journey through the culinary heritage of Singapore, where every dish tells a story of generations past. The inception of Nonya Delicatessen traces back to 1980, when it began as a humble food stall at Bukit Timah Plaza.This family-owned café has since evolved into a significant bearer of Peranakan and Singaporean flavours, offering a menu that reflects the rich heritage of its founders.

The story of Nonya Delicatessen is deeply intertwined with the passion of its founder, Lilian, who was driven by a desire to share the traditional cuisine and rich heritage of her ancestors with Singapore. The recipes that have defined the cafe were not merely taken from cookbooks but were treasures passed down from Lilian’s mother and great-grandmother. Through her dedication and the countless hours spent refining her craft, Lilian turned her dream into reality, marking the beginning of Nonya Delicatessen’s journey. 

Nonya Delicatessen Instagram and Facebook social posts mockup by Conquest Creatives Singapore
Nonya Delicatessen Social Posts

What started as a small kiosk quickly became a hotspot for those seeking authentic Peranakan dishes, with the food acting as a bridge to a rich cultural past. This connection to tradition and the quality of the offerings fueled the cafe’s growth and popularity. The family legacy continued with Lilian’s eldest son, Damian, who took over the helm in 1997, ensuring that the legacy of Nonya Delicatessen lived on. Together with his wife Lynne and their son Daryl, Damian has been instrumental in maintaining the cafe’s reputation for quality and authenticity.

Their dedication to the business and understanding of service excellence, drawn from their experiences as former flight attendants, have played a crucial role in shaping the customer experience at Nonya Delicatessen. Their delicious cuisine was well received by many, including but not limited to famous actors like Gurmit Singh, Pierre Png, Andrea De Cruz, and even the late prime minister Lee Kuan Yew himself.

Today, under the stewardship of Damian Lim and his family, it stands as a testament to the passion and dedication of preserving Nonya culinary traditions. The menu, a vibrant palette of aromas and tastes, is crafted using only the finest ingredients and time-honoured recipes, ensuring each bite is a tribute to the legacy of Nonya and Peranakan cuisine.

Nonya Delicatessen Website Design Mockup - project by Conquest Creatives Singapore
Nonya Delicatessen Website

From the spicy and aromatic Nonya Laksa to the tangy and invigorating Mee Siam, each dish at Nonya Delicatessen is a masterpiece of culinary artistry, prepared with the utmost dedication to authenticity and flavour. The Nasi Lemak, Curry Chicken Noodle, and the exclusive Nasi Kunyit are just a few highlights from their extensive menu that promise a gastronomic delight to all who visit.

With the opening of their new outlet at Velocity@Novena Square, Nonya Delicatessen invites everyone to partake in a dining experience that is not only a feast for the taste buds but also a celebration of Singapore’s rich cultural heritage. Whether you’re a long-time fan or a curious newcomer, prepare to be captivated by the unique flavours and warm hospitality that Nonya Delicatessen is renowned for.

The Nonya Delicatessen franchise represents a significant step in the evolution of this cherished Singaporean brand, extending the reach of its authentic Nonya and Peranakan cuisine to a broader audience. This move into franchising allows entrepreneurs and business owners to become a part of the Nonya Delicatessen family, carrying forward the legacy and tradition of Peranakan cooking that has been the cornerstone of the brand since its inception in 1980.

Nonya Delicatessen Franchise

Franchising with Nonya Delicatessen is not just about opening a restaurant; it’s about continuing a culinary tradition that has been passed down through generations. The franchise model is designed to support franchisees comprehensively, ensuring they can successfully replicate the unique dining experience that Nonya Delicatessen is known for. This includes training in the preparation of signature dishes, managing operations, and maintaining the high standards of service and quality that patrons have come to expect.

Key aspects of the Nonya Delicatessen franchise include:

Brand Heritage: Franchisees become part of a brand with a strong heritage and a proven track record of success in Singapore’s competitive food and beverage landscape.
Comprehensive Support: From site selection and design to training and marketing, franchisees receive extensive support to ensure their outlet’s success.
Authentic Recipes: Access to Nonya Delicatessen’s repository of authentic recipes and cooking methods, ensuring that the food served is of the highest quality and authenticity.
Community and Culture: Being part of a brand that values tradition and community, franchisees can contribute to preserving the rich cultural heritage of Nonya and Peranakan cuisine.

Nonya Delicatessen Franchise Poster
Nonya Delicatessen Franchise Poster

For those interested in becoming a part of the Nonya Delicatessen franchise family, it offers a unique opportunity to own a business that is deeply rooted in Singapore’s culinary history while also being viable and relevant in today’s market. The franchise aims to expand the reach of Nonya Delicatessen’s beloved flavours, making Peranakan cuisine accessible to more people, both in Singapore and potentially internationally. 

Entrepreneurs and business owners interested in exploring franchise opportunities with Nonya Delicatessen are encouraged to reach out directly to the brand for more detailed information on the franchising process, investment requirements, and the support structure in place for franchisees.

Nonya Delicatessen Menu

Nonya Delicatessen’s menu is a celebration of authentic Peranakan cuisine, offering a diverse array of dishes that reflect the rich cultural heritage of the Nonya and Baba communities in Singapore. The menu is designed to cater to a wide range of tastes, from spicy and savory mains to sweet and delicate desserts. Here’s an overview of what you might find on the menu:

Nonya Delicatessen Menu Page
Nonya Delicatessen Menu (taken from website)

Main Courses:

Nasi Lemak: A fragrant coconut rice dish served with a variety of accompaniments such as fried chicken, anchovies, peanuts, egg, and spicy sambal.
Laksa: A spicy noodle soup enriched with coconut milk, garnished with shrimp, fish cakes, and tofu puffs.
Mee Siam: Thin rice vermicelli in a tangy, spicy tamarind-based soup with shrimp and tofu.

Side Orders:

Traditional appetisers and smaller dishes such as Kueh Pai Tee (crispy pastry tart shells filled with a spicy, sweet mixture of thinly sliced vegetables and prawns) and Shepard’s Pie. More details can be found on their website at

As we celebrate this new chapter in the story of Nonya Delicatessen, let’s embrace the opportunity to explore the depth and diversity of Peranakan cuisine, a culinary tradition that continues to inspire and delight with its complexity and warmth. Visit the new outlet today and discover why Nonya Delicatessen remains a beloved jewel in Singapore’s culinary crown.

Nonya Delicatessen Velocity@Novena Opening Hours

Nonya Delicatessen new outlet at Velocity@Novena Square opening hours are as follows:

Monday to Sunday: 10am – 9pm
Contact: +65 8020 5953

Final Words

As the curtains draw on this celebration of Nonya Delicatessen’s newest outlet at Velocity@Novena Square, we’re reminded of the power of heritage, tradition, and the role of meticulous branding in narrating a story that resonates deeply with both loyal patrons and newcomers alike. This venture is not just a testament to the rich culinary legacy of Nonya Delicatessen but also a showcase of the transformative power of thoughtful design and cohesive brand identity, brought to life by our dedicated team at Conquest Creatives

Our collaboration with Nonya Delicatessen in crafting their franchise assets has been a journey of passion, creativity, and dedication to excellence. We’ve woven together the threads of tradition and modernity, ensuring that every aspect of the Nonya Delicatessen experience – from the ambiance to the menu design – speaks volumes of its rich heritage while appealing to contemporary tastes and preferences.

The result? A brand experience that’s not only visually captivating but deeply rooted in the story of Nonya Delicatessen’s family legacy and culinary excellence. It’s a testament to the power of branding in elevating the dining experience, creating a space where every meal is a journey through the rich tapestry of Peranakan culture.

Reach out to us to discover how we can help you craft a brand experience that’s not just seen or heard, but felt and remembered. Let’s create something extraordinary together.

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