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MMI Preschool Plus (+) Logo Design

Logo Design

In the competitive landscape of educational institutions, effective branding is crucial for attracting and retaining clients. MMI Preschool, a respected name in the education sector, sought to refresh one of its key logos by incorporating a ‘plus’ symbol, signifying added value and growth. Conquest Creatives, renowned for its corporate design expertise, was tasked with this project. Our goal was to create a logo that aligns with MMI’s existing brand identity while appealing to potential clients through a modern, relatable design.

Project Overview

Project: MMI Preschool Plus Logo Design

Number of Concepts Provided: 3  

Design Inspiration: Incorporate the ‘plus’ symbol into the existing logo, making it relatable to potential prospects.

Colour Palette: Use more soft colours that blend into the logo, such as pastel colours or simple rainbow gradient.

Final File Preparation: PNG, PDF and JPG files in high quality for both digital and print distribution.

Conceptualisation and Design

The design process began with a comprehensive understanding of MMI Preschool’s brand values and market positioning. Our objective was to create a logo that reflects MMI’s commitment to providing superior educational services, symbolised by the ‘plus’ sign. We decided to retain most of the existing MMI logo to ensure branding consistency, as MMI Plus is a pilot project by the institution.

Concept 1: Vibrant and Dynamic
MMI Preschool Plus Logo Design Concept 1
Logo Concept 1

Design Elements: This concept features a colourful ‘plus’ symbol at the end of the word ‘PRESCHOOL,’ enhancing the existing logo with a playful yet professional touch. The vibrant colours symbolise diversity, growth, and creativity, aligning with the preschool’s educational ethos.

Objective: To create a dynamic and engaging visual that appeals to both children and parents, reinforcing the idea of a nurturing and stimulating learning environment.

Concept 2: Subtle Integration
MMI Preschool Plus Logo Design Concept 2
Logo Concept 2

Design Elements: This design subtly integrates the ‘plus’ symbol within the ‘PRESCHOOL’ text, using pastel shades to maintain a soft and approachable aesthetic. The symbol itself is designed to blend seamlessly with the letters, ensuring a cohesive look.

Objective: To maintain brand consistency while introducing the ‘plus’ symbol in a manner that is both subtle and sophisticated, appealing to parents seeking a balanced and inclusive educational setting.

Concept 3: Bold and Modern
MMI Preschool Plus Logo Design Concept 3
Logo Concept 3

Design Elements: The final concept presents a bold ‘plus’ symbol next to the logo, using a combination of primary colours to attract attention and signify importance. This design takes a modern approach, making the symbol a prominent part of the logo.

Objective: To make a strong visual statement that highlights the added value MMI Preschool offers, targeting parents who prioritise modernity and innovation in education.


After presenting the three concepts to MMI Preschool, we gathered feedback to ensure the final design met their expectations and resonated with their target audience. The chosen design incorporated elements from each concept, resulting in a logo that is vibrant, approachable, and modern.

Final Words

The redesigned logo for MMI Preschool Plus (+) successfully integrates the ‘plus’ symbol, enhancing the brand’s identity and appeal. This project underscores Conquest Creatives’ commitment to delivering tailored design solutions that meet our clients’ unique needs.

If you are looking to revitalise your brand or require comprehensive corporate design services, Conquest Creatives is here to help. Our team of experts is dedicated to transforming your vision into reality, ensuring your brand stands out in the competitive market. Contact us today to learn more about our services and how we can assist you in achieving your branding goals. With a proven track record of success and a passion for creativity, we are confident in our ability to elevate your brand. Let Conquest Creatives be your partner in creating a memorable and impactful brand identity.

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