Background of Nonya Delicatessen
Nonya Delicatessen is a cherished family-owned café where heartwarming Peranakan and Singaporean flavours come to life. As a timeless testament to the rich Peranakan culture, their dishes embody the culinary history of Nonya cuisine. Their kitchen expertise dates back to the enchanting kampongs of the 1980s. In an attempt to refresh their brand design, Nonya Delicatessen approached Conquest Creatives team for our expertise in food photography.
Objective of Food Photography:
To visually narrate the culinary story of Nonya Delicatessen, focusing on key dishes and drinks that form the core of the restaurant’s offerings. These high-quality, enticing photographs will serve as an integral part of our digital marketing strategies, enhancing the appeal of the restaurant and attracting more customers.
Target Audience:
Our primary target audience are individuals who appreciate authentic Nonya cuisine, ranging from locals familiar with these traditional flavours to to eager to explore Singapore’s rich culinary heritage. We also aim to attract foodies of all ages, food bloggers, and individuals looking for a unique dining experience.
Visual Style:
Photographs should be vibrant, detailed and evoke a sense of warmth and nostalgia. The styling should embody the traditional Peranakan culture, using colourful motifs and patterns as backdrops or props. We want to showcase the uniqueness of each dish, highlighting their freshness, colour, and texture.
Photoshoot Details:
Food: Mee Siam, Mee Rebus, Nonya Laksa, Fishball Noodles, Nasi Kunyit, Nasi Lemak, Curry Chicken Noodles.
Drinks: Ice Bandung, Honey Ginger Tea, Lime Juice, Ice Lemon Tea, Bottled Water, Water Chestnut, Ice Milo, Grass Jelly, Chrysanthemum Tea, Ice Coffee.
Setting: Each dish and drink should be photographed individually, and there should also be images capturing combinations of food and drink pairings. Consider capturing different angles and close-ups to showcase the intricacies of the dishes.
Props and Styling: Use traditional Peranakan ceramics, table cloths, and other props. Aim for a clean, vibrant look with an emphasis on the food’s colours and textures.
Lighting: Natural light is preferable for a warm, inviting atmosphere. Aim to highlight the natural hues of the food and drink, ensuring the images look as appetising and authentic as possible.
Food Photography Deliverables:
- High-resolution digital photographs of each dish and drink individually.
- Combinations of food and drink pairings.
- Behind-the-scenes shots showcasing the preparation of the dishes.
- Final images for use on the website, social media platforms, and printed promotional material.
Timeline:
We aim to have the photoshoot completed and the final images ready for use within 8 weeks. We will work closely with the photography team to ensure timely delivery.
Conclusion
At Conquest Creatives, we believe that every dish tells a story — a tapestry of taste woven with culture, tradition, and passion. Our mission is to bring these stories to life, highlighting the allure of authentic Nonya cuisine through our lens.
Our skilled photographers and creative team don’t just take pictures; we weave visual narratives that resonate with your audience. From the vibrant colours of a Nonya Laksa to the comforting warmth of Honey Ginger Tea, each image is a tantalising invitation to embark on a culinary adventure. We pride ourselves on capturing the essence of each dish, creating compelling visual content that boosts your brand’s presence and helps drive customer engagement.
Interested in transforming your menu into a visual feast? Seeking to enhance your brand with authentic, eye-catching imagery? Let us help you tell your story. With a rich portfolio ranging from individual restaurants to multinational chains, we have the experience, creativity, and passion necessary to make your vision a reality.
Reach out to us today. Let’s explore how our innovative, high-quality food photography services can illuminate your brand’s unique culinary offerings, captivate your audience, and contribute to your business growth.
Remember, a picture is worth a thousand words. And in our case, those words are delicious. We look forward to working with you and bringing your culinary masterpieces to life.
