In the vibrant realm of design, every so often an opportunity arises that brings together purpose, creativity, and community. Such a moment has dawned upon Conquest Creatives, as Touch Community Services, an esteemed organisation renowned for its compassionate outreach, has sought our expertise in envelope design services. They recognised our dedication to crafting designs that not only captivate but also resonate deeply with an audience. This collaboration heralds the merging of two entities dedicated to making a lasting impact, with design as our shared language. Let’s embark on this creative journey together, where our envelope design prowess meets Touch Community Services’ mission to touch lives.
Background of Touch Community Services (TCS)
Touch Community Services (TCS) is a non-profit organisation that has been reaching out to individuals from all religions and races, including children, families, elderly, and people with special needs. They aim to create a progressive community where everyone is valued and empowered.
As part of their appeal campaign efforts to increase awareness and entice potential donors to extend a helping hand, TCS is looking to redesign the campaign envelope, alongside their appeal brochure and response form. The following outlines the requirements and guidelines for the new envelope design.
TCS Envelope Design Objectives:
- Design an envelope that resonates with TCS’s mission, vision, and values.
- Ensure that the envelope stands out, making it immediately recognisable as associated with TCS.
- Ensure a clean, professional appearance suitable for both formal and casual correspondence.
Target Audience:
Past donors who haven’t donated to TCS in the last 12-24 months.
Envelope Design Requirements:
a. Dimensions: Standard #10 envelopes (4⅛” x 9½”).
b. Mandatory Elements:
- TCS Logo (to be provided by TCS)
- Return Address: [Address of TCS]
- Space for recipient address (preferably with guide lines or shaded area)
- A special note or tagline
c. Colour Palette: Warm, inviting colours that resonate with feelings of nostalgia and community.
d. Typography: Clear, legible fonts that align with TCS branding.
e. Optional Elements:
Use of imagery or icons representing community, unity, and support.
A brief impactful quote or testimonial showing the difference their past contributions made.
Inspiration:
The theme ‘glimpse into the lives of the beneficiaries’ should be at the heart of the design. Think of nostalgic elements, warmth, and an emphasis on community and past achievements. The envelope should not just be a vessel for our message but a testament to the bond TCS shares with its donors. The envelope aims to humanise the approach, and showcase where the donations go to and who it’s helped.
Other Campaign Elements (For Context):
- Personalised thank-you letters detailing the impact of their past donations.
- An infographic showing TCS’s achievements over the years.
- Testimonials from beneficiaries.
Deliverables:
- Digital files in editable format (.PSD, .AI)
- High-resolution JPEGs and PNGs
- Print-ready PDF
Timeline:
- Initial Concepts: 2 weeks from project kickoff
- Feedback and Revisions: 1 week from receiving initial concepts
- Final Design Approval: 1 week after revisions
- Delivery of Final Files: 3 days after final approval
Contact Information (indicated in the response form):
- Name of Donor
- NRIC
- Card Details
- Contact Details
- Mailing Address
- Postal Code
- QR Code to landing page
The Appeal campaign is more than just an appeal for funds—it’s a heartfelt effort to renew bonds and emphasise collective strength. We’re excited to see how the envelope design can become the door to reigniting these crucial relationships. Let’s bring our past supporters back into the fold and continue our journey of service together.
Final Words
The power of a beautifully crafted envelope goes beyond its primary function of containing a message. It’s the first impression, the initial touchpoint, and often the difference between being noticed and being overlooked. In an age where digital often dominates, a tangible, bespoke envelope can set you apart, capturing attention and evoking emotion even before its contents are revealed.
At Conquest Creatives, we understand the nuances of corporate design and branding. Our dedicated team ensures that every design, especially something as pivotal as an envelope, resonates with your brand’s essence and communicates its values effectively.
Why settle for ordinary when you can make an extraordinary first impression? Let us craft that unforgettable experience for you. Reach out today and discover the difference a customised envelope design can make.
