TOUCH is participating in the National Families Week (TOUCH Family Festival), which is a family-friendly event that celebrates the importance of family ties, and remind ourselves of the important roles that family members play in our lives. The festival features family bonding activities and workshops designed to create happy, lasting memories.
TOUCH Family Festival 2023 will take place on 10 June this year.
TOUCH was on the lookout for a design agency to conceptualise a creative theme for the festival, and reached out to Conquest Creatives for our event design services.
TOUCH is participating in the National Families Week, a family-centric event where we celebrate family ties and the roles family members play in our lives.
The objective of this design project is to conceptualise and execute a creative theme for the TOUCH Family Festival. Conquest Creatives was to propose 2 themes for the event. Upon approval of the chosen concept, the relevant digital assets will be adapted across all communications assets, such as website banners, social media platforms, digital, and printed event collaterals like standees and pull-up banners.
The design style should be modern and neutral, focusing on creating lasting moments from the event. The design should be adapted across various communication assets to create a unified look and feel for the entire event. Through this theme, we aim to encourage family bonding and the creation of happy memories together.
The primary audience is families of all types and sizes. This includes parents, children, grandparents, and extended family members.The aim of the event is to appeal to those who value family bonds and are eager to create and cherish memories together.
1. Landing Page Rotating Banner
Dimensions: 1920 x 1011px
File Size: Max 500kb
Usage: The rotating banner will be placed on the landing page of the TOUCH website. It should carry the theme of “Memories to Cherish: Family Bonding” and signify the family bonding activities and workshops at the National Families Week.
2. Webpage Banner
Dimensions: 1024 x 768px
Usage: This banner will be utilised on various pages of the TOUCH website to promote the Family Festival. The banner should encapsulate the spirit of the festival and the theme.
3. A1 Informational Board
Usage: The informational board will be physically displayed at the event venue. It will carry essential details about the festival, including its purpose, schedule, activities, and the central theme.
4. Carnival Games Card
Usage: These cards will be handed out to participants at the carnival games. The cards should have a fun, engaging design that corresponds to the festival’s theme and promotes the spirit of family bonding.
5. Digital Photo Booth
Usage: The photo booth will allow families to take memorable pictures together. The design of the booth should be in line with the festival’s theme, creating a fun and engaging backdrop for the photos.
6. Key Visuals/Artwork (Event Theming)
Usage: Key visuals and artwork will be integrated across all festival-related digital and print materials. They should capture the festival’s ethos and represent the theme “Memories to Cherish: Family Bonding”.
Design Process for TOUCH
Phase 1: Research and Discovery
In this phase, we familiarise ourselves with the brand ethos of TOUCH, the event’s objectives, and the audience.
- Conduct a brand audit of TOUCH to understand the brand identity.
- Study the demographics and preferences of the target audience.
- Conduct a brainstorming session for initial concept ideas based on the theme.
Phase 2: Concept Development
After the discovery phase, we generated ideas and created sketches and rough drafts for each deliverable.
- Create mood boards for each deliverable based on the theme and brand identity.
- Sketch initial design ideas for each deliverable.
- Present initial design concepts to the TOUCH team for feedback.
Phase 3: Design Execution
After the concept approval (“Memories to Cherish: Family Bonding”), we embarked on the design for each deliverable.
- Design the landing page rotating banner.
- Design the webpage banner.
- Design the A1 informational board.
- Design the carnival games card.
- Design the digital photo booth.
- Create key visuals and artwork for event theming.
Phase 4: Review and Refinement
In this phase, we present our designs to the TOUCH team and incorporate feedback.
- Present the designs to the TOUCH team.
- Gather and implement feedback for refinement.
- Make necessary changes to the design until they meet the approval of the TOUCH team.
Phase 5: Finalisation and Delivery
Once the designs have been approved, we will prepare the final files for delivery.
- Prepare final design files for each deliverable.
- Hand over all digital and print-ready files to the TOUCH team.
- Assist in the implementation of designs as required.
Throughout this process, we will maintain open communication with the TOUCH team and regularly provide updates on our progress.
The TOUCH Family Festival is more than just an event—it’s a celebration of family, love, and shared experiences that create lasting memories. By engaging with us for your design needs, you are taking a significant step towards creating an unforgettable experience for families attending the festival.
As a premier corporate graphic design and branding agency, we pride ourselves on our ability to craft stories and experiences through compelling designs. Our expertise ranges from creating captivating website banners and unique carnival game cards to designing engaging informational boards and photo booths that will bring joy to all attendees.
Our meticulous design process ensures that we fully understand your brand, your audience, and your vision before we create designs that will resonate with your target audience. We’re committed to designing a festival experience that truly represents the spirit of TOUCH and the theme “Memories to Cherish: Family Bonding”.
We believe that good design has the power to bring people together, and in this case, it will bring families closer. If you believe in the power of design and want to create an impactful event, we invite you to reach out to us.
Let’s work together to make your event a success. Whether you’re planning a small event or a nationwide festival, our team is ready to help you bring your vision to life. Contact us today and let’s start creating unforgettable memories.