Search Engine Marketing Services
Check out our comprehensive list of Search Engine Marketing services that we provide
What is Search Engine Marketing (SEM)?
Services We Provide
Our talented team of marketers work closely with you to create tailor-made campaigns that align with your brand’s overarching goals.
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Frequently Asked Questions
Yes, we definitely can advise you! Schedule your complimentary** 60 minute consultation with us to find out more on how we can best achieve your business needs.
**Only available for first time customers
SEM can dramatically increase your business’s visibility online, leading to more traffic, leads, and sales. It allows you to target specific keywords relevant to your business, so your ads show up when potential customers are already searching for products or services like yours.
In paid search advertising, you bid on keywords relevant to your business. When a user types a query into a search engine containing your keyword, your ad may appear in the search results. You only pay when a user clicks on your ad (pay-per-click, or PPC).
Typically, the process begins with an initial consultation to understand your business goals and objectives. We will then conduct keyword research, create an SEM strategy, set up and manage your ad campaigns, optimise your website for SEO (if included in the service), and provide regular reports on performance.
Key metrics to measure SEM success include click-through rate (CTR), cost-per-click (CPC), conversion rate, return on investment (ROI) and overall website traffic. Tools like Google Analytics, Google Search Console and Google Ads Manager provide detailed performance reports.
Yes, we can definitely support your business with your SEM efforts. For every SEM project, we have a dedicated account manager to aid you towards achieving your marketing goals.
Please provide us information about your business, products or services, target audience, competitors, and marketing goals. You should also provide access to any existing Google Ads accounts and Google Analytics.
Deliverables would include an SEM strategy, keyword research, ad campaign setup and management, SEO optimisation services, regular performance reports and ongoing recommendations for improvement.