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The 2024 Ultimate Guide to Graphic Design in Singapore (For businesses)

Graphic Design

Graphic design is the art of visual communication and problem-solving through typography, photography, and illustration. Graphic Designers are creative problem solvers, storytellers, communicators, and visionaries. They use their skills to create meaningful connections between people and brands. It is a vast field that includes many different types of jobs. No matter whether you’re an undergraduate student studying Graphic Design or a business owner, this article will dive deeper into how to apply this knowledge to create practical solutions for various industries.

Table of Contents:

Principles of Graphic Design

The principles of graphic design are the foundations for any successful design project. These basic rules ensure that your design looks good and works well, regardless of what it is you’re creating.


Principles of Graphic Design-Balance

The principle of balance is one of the essential principles in graphic design. Balance refers to the visual relationship of elements in a composition and can be achieved by using elements of symmetry, asymmetry and rhythm. The type of balance used depends on the overall goal of the design.

A well-balanced design will have an equal distribution in space, weight, colour contrast or value contrast. This creates a feeling that all parts are similar and are working together harmoniously as they relate to each other visually.

Colour and Space

Principles of Graphic Design-Colour & Space
Colour & Space

Colour is a powerful tool for attracting attention, establishing a mood or feeling, emphasising a message, creating visual interest, and guiding the viewer’s eye around the page. It can also create a hierarchy of information, including how data should be prioritised on your page.

For example: if you’re designing an infographic about endangered species, you might want to use bright colours like reds or yellows so that they stand out against other elements in the design, like text or graphics. The idea here is that people will see those bright colors first before noticing anything else on your page. You can use the contrast between some aspects to convey meaning through visual hierarchy, for instance, by using stronger contrasting colours between text blocks than between images.  This helps draw attention first toward what matters most.


Principles of Graphic Design-Emphasis

You can use emphasis to call attention to essential elements. You can italicise text, boldface it, or use a different font for the most critical parts of your document. You can also use colour and size to emphasise information essential for comprehension.


Principles of Graphic Design-Rhythm

You can get a lot of mileage by repeating elements, using space, and creating contrast. For example, you can use colour to sense rhythm in your design. The term rhythm is used to describe the visual flow of the invention. This is achieved by using a variety of shapes and sizes, as well as spacing and positioning of elements. It is the repetition of similar features within a composition. It can create a sense of unity, consistency, and balance in your design.


Principles of Graphic Design-Alignment

Alignment refers to how the elements in a design relate to each other. There are two types of alignment: horizontal and vertical. Horizontal alignment refers to the positioning of text on the page, while vertical alignment refers to how images are positioned relative to the reader.

When it comes to horizontal alignment, there are four main options: centred, flush left, flush right, and justified.

Centered text is standard in print media like magazines because it creates a more balanced feeling on the page. However, web designers often prefer flush left or proper alignments because they’re easier for users to scan as they scroll down through content.

Vertical alignment can be affected by several factors, including typeface selection. Also, some fonts require more space between letters and proximity of elements such as photos or icons next to one another.


Principles of Graphic Design-Proximity

Proximity is the closeness of elements. You can use proximity to create a relationship between elements, or you can use it to separate them. Proximity also refers to how close or far away two objects are from each other. The more comparable two elements are together, the stronger their relationship becomes; this is known as the proximity principle.


Principles of Graphic Design-Hierarchy

Hierarchy is the arrangement of elements in order of importance. This is important because it allows the viewer to find what they are looking for quickly and focus on what you want them to see first.

Hierarchy can be created with size, colour, and placement. You can use hierarchy to organise information or make a visual hierarchy within an image or text. You can also use this technique to create a flow between multiple pages within a book or magazine layout so that readers know where they are at all times while reading through each page layout.


Principles of Graphic Design-Contrast

Contrast is the difference between two or more things. It provides visual interest and makes things stand out from the rest of the design. It can be created using different font types, sizes, weights, and colours. The idea is to use these elements properly to complement each other instead of making an overly busy design.

Types of Graphic Design

The following are some of the different types of graphic design:

Branding Identity Design Singapore
Brand Identity Design

Visual Identity Graphic Design (Brand Identity)

When you think about graphic design, you probably think of logos, brochures, and websites. But branding is also a form of visual communication. Branding creates a unique name, symbol, and design for a product or service. 

It’s important because it helps consumers to identify products and services more efficiently. It creates an emotional response to the brand—one that makes people feel good or bad about it. The brand identity is usually developed before the logo is created but can sometimes come later in the design process.

Marketing and Advertising Graphic Design
Marketing and Advertising Graphic Design

Marketing and Advertising Graphic Design

Marketing and advertising graphic design is an industry that creates the images, designs, and layouts used to promote a product or service. The goal of marketing and advertising is to attract customers.

You are probably familiar with this type of graphic design because it’s what you see on websites, posters, flyers and other printed materials. It is used to convey information about the product or service being advertised. It can also draw attention to a particular product or service.

Minimalist Graphic Design

Minimalist graphics are generally created using simple shapes such as squares and circles, which help develop exciting shapes and designs out of them without much effort at all! This type of graphic design has been around for centuries. Still, it’s only recently that people have started taking notice of them thanks to social media sites like Facebook and Instagram, which feature plenty of minimalist designs every single day!

User Interface Graphic Design

As you can tell by the name, User Interface (UI) is the graphical element of a software application. It’s the primary point of interaction between the user and the computer. UI design is the process of designing the interface between users and computers. The user interface designer develops screens, menus, and dialog boxes that are easy to navigate by both experienced and novice users.

The goal of good UI design is to make your product more efficient for your customers, so they can get their work done faster or easier than ever before!

Publication Graphic Design

The term “publication graphic design” is generally used to refer to all publication types, including newspapers and magazines. These documents are published to inform, educate and entertain their readers. They may be printed on-demand or partially pre-printed with the expectation that the end user will complete them. Publications can include any format, including print, digital, or both.

Saltis Packaging Graphic Design
Product Packaging Graphic Design

Packaging Graphic Design

Packaging design is the art of presenting a product in a way that makes it attractive and appealing to the consumer. It is an integral part of marketing, as it helps sell products and services by communicating essential information about them. Packaging design can also serve as an extension of your brand values, which can help you stand out from competitors’ offerings on store shelves or online retail sites.

Motion Graphic Design

Motion graphics is a visual communication technique that combines design and animation to create moving images for film, television, video games, and the web. It has become an essential part of digital media content because it makes a visual language that fills in gaps where there may be no words or dialogue. For example, motion graphics can be used in movies when a character needs to get dressed or make breakfast; it can also be used during commercials where product information takes the place of spoken words.

Environmental Graphic Design

It is the design of signs, displays and other visual information in the environment. This includes signage, wayfinding, and environmental graphics, all part of the “environmental communication.”

It is used in public places such as airports, parks, hospitals, schools, and other similar areas where many people go all day long. This type of graphic design helps people navigate through these spaces easily and quickly so they don’t get lost along the way or miss an important event that’s happening within the area itself.

Graphic Design in Singapore - Digital Illustration by Artist Celine Chia
Graphic Art Design (Art & illustration)

Graphic Art Design (Art and Illustration)

It is creating visual concepts, images, and communication designs. Graphic designers use various methods to create and combine words, symbols, photos, and colours to produce an immediate response or reaction.

Art design creates artwork that uses visual elements such as line, shape, form, colour, and texture space. It can be expressed in two dimensions (2D) or three dimensions (3D).

Minimalist Graphic Design

This graphic design is used in public places such as airports, parks, hospitals, schools, and other similar places where many people come and go all day long. It helps people navigate through these spaces easily and quickly so they don’t get lost or miss an important event happening within the area itself.

Minimalist graphic design is a form of modernist art based on simplicity and reduction of form. A minimalist approach to graphic design seeks to reduce the elements within an artwork until only the most essential remain.

Graphic Design Illustration

Graphic design illustration is creating a visual representation of an idea. This can be anything from designing a logo for a company to illustrating an article about how to use social media or even how to eat healthily.

It is one type of graphic design that uses images and illustrations instead of words with text. It is used in marketing materials, advertising campaigns, books, and magazines. Graphics are marketing tools that attract attention to the company’s product or service by using images that convey ideas quickly without having to read text.

Examples of Graphic Design Ideas

3D Modelling

3D Modelling Project - Solar Observatory Concept
3D Modelling Project – Solar Observatory Concept

3D Modelling is usually more prevalent in concept design and game character art. It covers a whole range of subjects, from environment and building design to modelling a turnaround for a character. 3D Modelling is able to add another layer/dimension to existing 2D concepts. This is paramount for communicating ideas and translating them into reality. The juxtaposition between 3D and 2D workflows is that 3D softwares enables you to view an asset from all angles with accurate lighting, whereas 2D design is flat and serves as a creative foundation. Both 2D concepts and 3D modelling build off each other. A flexible creative designer is able to switch between the two mediums to speed up the creative process. 

Using Artificial Intelligence (A.I.)

A.I. Generated Art from Blender 3D Model
A.I. Generated Art from Blender 3D Model

As Artificial Intelligence (A.I.) such as Stable DiffusionDall-E and Midjourney become more commonplace, business owners can consider keeping up with the trends and apply A.I. into future graphic design projects. There are open source softwares such as Blender that allows you to download A.I. plug-ins to experiment with generating different prompts. This will provide you with a fresh outlook of existing ideas and new perspectives that are original. The use of A.I. provides a different art/design medium, and in turn, revolutionises the whole design space.

Kinetic Typography

3D Kinetic Typography Still Image
3D Kinetic Typography Still Image

Kinetic Typography involves the use of moving text to capture the user’s attention, set a tone and vibe, as well as to leave a memorable impression. Many of you might be exposed to such animations in daily life but are not fully aware of it. For instance, kinetic typography is readily used in advertisements, commercials, video games and promo reels to add an additional visual element. Softwares such as After Effects are part of a motion designer’s toolkit. Different designers have different takes on maximising the use of kinetic typography – this ranges from 3D motion graphics with Cinema4D to 2D vector animation.

The field of graphic design is constantly changing based on technology, social media trends, and other factors. In 2024 we expect to see significant changes in how designers work with clients because technology has become so advanced over the past few years. The graphic design trends in 2024 include:

Minimal Vintage

Minimal vintage is a style that combines the best of both worlds. It’s clean, modern, and simple, but it also has a vintage touch. The retro feel comes from thick lines, bold colours, and hand-crafted elements.

The Minimal Vintage trend is one of the most popular trends in today’s design world. It combines minimalism with vintage styles to create unique designs that stand out from others. The minimal vintage style will continue to dominate plans due to its simplicity and effectiveness when communicating messages or ideas.
It also allows designers to add their creativity into how they want their designs to look without having any restrictions from clients or companies where they work for.

Flared Fonts

Flared fonts are an exciting take on traditional font design. These fonts have broader strokes at the top and narrow strokes at the bottom, which makes them look like they’re flared outwards. This style is popular among younger audiences because it adds a fun element to their designs. 

Flared fonts are becoming more popular among designers because they give off a fun vibe when used on posters, flyers, or any other type of printed materials such as brochures, magazines, and more! These flared fonts can be easily recognisable because of their unique shapes.

Distorted Type

Distorted type refers to letters that are distorted in some way or another when used as part of your design. This can range from using words with unusual shapes like “juxtaposition” or simply making letters out of geometric shapes like triangles and squares.

The trend has been around for a few years and has gained popularity due to its ability to draw attention and create a sense of urgency. It is a trend that has been around for a while, but it’s not going anywhere anytime soon. This trend involves manipulating the shape of the letters themselves to create something new and unique. The concept can be applied to all types of typography, from logos to websites.


Metaverse Graphic Design - The Most Non Essential Game
Immersive Reality Design

The Metaverse is a virtual reality world that exists outside our reality. When we think about the future of technology, this is what we imagine it will look like. We see this design style everywhere, from music videos to fashion magazines. The metaverse concept is a virtual reality environment where users can create, share and interact with each other. This trend has been around since the early 2000s, but it’s gaining traction now because of VR.

It’s made up of multiple worlds that come together like a meta-world or universe where people can live virtually through avatars or virtual identities called Metaversians! They’ll be able to interact with each other, go shopping, and work on projects together. It’s like real life but better because there are no limitations on what you can do or who you are because everything is based on imagination!

Sci-fi Logos

Many companies have sci-fi-themed logos, especially tech companies like Apple, Google, and Facebook, who want their brands to look futuristic and innovative.

Science fiction has always been a great source of inspiration for graphic designers. This trend involves using 3D elements in your logo to give it a sci-fi feel.

The sci-fi logo design trend is one of the most popular trends in graphic design today. It’s not hard to see why, as many logos are reminiscent of movie and TV series logos, which are typically futuristic. This makes them perfect for companies that want to portray themselves as forward-thinking and innovative. Sci-fi logos can be used by many different types of businesses, although they tend to work best for companies with a tech or science focus.

Condensed Typography

This trend involves using condensed typefaces in your designs, which makes your text more readable than if it were all lowercase or uppercase letters.

Condensed typography has been around for decades, but it’s still popular today because it allows you to fit more information into a smaller space while maintaining readability. This is perfect for small businesses with little room on their website or social media pages but still want to ensure they get their message across without sacrificing style or aesthetics.

Graphic Design in Singapore

A graphic designer is a skilled artist who can take your ideas and turn them into a visual representation. Graphic designers use colour, fonts, and images to create messages and communicate with their audience. This is done in various ways, including logos, advertisements, brochures, brochures, magazines, and more.

A variety of graphic designers provide graphic design services in Singapore, and they offer a wide range of services. Here are some of the common types of Graphic Designs that you can get in Singapore:

Kimberly Gartland Logo Design Singapore
Logo Design for Kimbery Gartland Group

Logo Design

This is a visual representation of your company’s brand name or product name. A logo is usually associated with a particular colour scheme, font, and other optical characteristics. A good logo will be memorable and will quickly identify your business from others.

CLELIE Business Card Design
Clelie Business Card Design

Business Card Design

Business cards are one of the essential tools for marketing your business. It helps potential customers to remember you quickly, and it’s also an effective way to promote your business at conferences or trade shows. Your business card should also include all relevant information about your company, such as contact details, business address, email address, and website link.

Charisma Brochure Design Singapore
Charisma Brochure Design

Brochure Design

You can use brochures as an effective tool for promoting your products or services. A good brochure design will grab the attention of potential customers by using attractive visuals and great copywriting techniques, such as compelling headlines, to draw their attention.

Graphic Design Tools and Pricing

Graphic design is a vast field, and there are many. It is one of the essential parts of any business. The right graphic design can make or break a company’s image and marketing efforts. Here’s a look at some of the most popular graphic design tools and the prices they charge:


Procreate is a professional painting and drawing tool for the iPad. With an array of customisable brushes, a wide selection of natural media, and powerful layering features, Procreate gives you everything you need to take your artwork to the next level.
Procreate was created by Savage Interactive, an Australian company specialising in designing apps for creative professionals. The app’s goal is to provide digital artists with all the tools they need to create their art without additional purchases or subscriptions. —and at $9.99 for lifetime access, it’s more than worth it!

It is an iPad-only application that offers a wide range of features for creating illustrations, diagrams, mockups, and more. The app has a robust array of brushes and pencils, customisable settings for pressure sensitivity, and more. The app offers layers for organising your work by category, which makes it great for complex projects.


Adobe is a software company that creates products like Photoshop and Illustrator. It also offers cloud-based solutions for graphic design, web design, and digital marketing. Adobe’s products are used by millions of people every day. Adobe Photoshop is a powerful graphic design tool, and if you’re trying to learn how to use it, you’ve come to the right place. You can use Photoshop for everything from simple image editing to creating complex graphics like logos or posters. Adobe software ranges on average of $15 upwards, depending on software requirements.

Graphic Design Costs in Singapore

The cost of graphic design in Singapore is very competitive. You can find many graphics willing to do the job for a small fee. However, if you want a quality design that will last for years, then it is better to pay a bit more money and get what you want.

The price of graphic designs depends on several factors, including the complexity of your project and the time taken to complete it. If you need a simple logo designed, it will cost less than a website or brochure. Also, if you need the work done within 24 hours, then it will cost more as compared to waiting for ten days or so.

You should be able to find many graphic designers who offer their services at an affordable price. Some may charge $100 per hour, while others may charge $50 per hour, depending on their experience level and expertise in this field. So before hiring any designer, make sure that they have at least five years of experience and have worked with multiple clients in the past so that they can deliver according to your expectations.

This is the year that we’ll see many changes and potential threats in the creative industry. The development of Artificial Intelligence and platforms such as Dall-E, Stable Diffusion, and Midjourney is changing how people consume content.

Changes are occurring so fast that one may be unable to catch up with everything. Here is the ultimate guide to graphic design so you stay ahead of the curve in 2024.

It’s time for us to start thinking about our craft differently. We need to understand the context in which we operate today and tomorrow to design better products and services for our users. 

3D design

The democratisation of design is already happening, and it’s a fascinating time to be a designer.

With the development of open-source 3D software like Blender, it is easier than ever to incorporate 3D elements into your work. The rise of the Internet has also given way to an increase in collaboration with other designers or artists.

Workflow in design is no longer limited or dominated by *only* Adobe. Adobe has released more free plugins compatible with other software and platforms, such as Apple’s Sketch app and even Microsoft’s PowerPoint.

With all these new tools at our disposal, designers can now focus on creating meaningful designs for their clients using fewer resources but still having an impactful outcome.

Motion Design

Motion design is a valuable tool in graphic design and web development. It creates animation, video, and graphics that communicate a message. Motion design can explain a product or service, highlight features, convey information, or entertain.

As social media expands its focus on video content, sticking to only static design is a thing of the past. Movement is key to revealing a brand’s personality and gives people something to remember you by.

Motion design combines both principles of animation and graphic design to make a message stand out more. This includes kinetic typography and liquid motion to give your content more impact. Motion graphics are everywhere on billboards, social media, and TV commercials.

Digital Illustration

Graphic Design in Singapore - Digital Illustration by Artist Celine Chia
Digital Illustration using Procreate

Digital illustration is always custom-made and conceptualised from scratch. It is a process that requires skill, patience, and creativity. Digital illustrators use various tools to create their work, including software such as Adobe Illustrator and Photoshop. Still, they can also use traditional mediums like pencils, pens, or watercolours.

The digital illustration market has grown significantly over the last few years, with more platforms offering designs that can be generated from templates. With more platforms offering designs that can be generated from templates, original unique assets are becoming a rarity.

Artificial Intelligence (A.I.)

It is a term that encompasses all the ways technology can learn to do things. The most common form of A.I. is machine learning, where computers learn independently from examples or experiences.

As developers become more in tune with upgrading AI, there is a need to understand how to utilise A.I. to generate creative ideas. Some leading platforms for image generation include Midjourney and Dall-E.

Whether you like it or not, A.I. is here to stay. People are creating and feeding the algorithms that can generate creative output.  


It is a new trend in design that is taking over. It’s a movement from the minimalist style, which has been around for decades.

Going back to nostalgic days and embracing bright colours, outlandish fonts, and a more retro feel. Design is no longer only ‘clean’ and ‘functional.’

Maximalism means using as many elements as possible to create an impactful experience for your audience.

It’s not just about using bright colours, though. It’s about using many different elements in your designs to create a complete story – one that encompasses more than just great visual aesthetics. Maximalism can also be used in motion graphics and animations. This is meant to give your design and brand lots of personalities.


Tying in with maximalism, anti-design is about breaking the design rules so popularly abided by.

Anti-design is more applicable to digital platforms, enabling designers to break the status quo of design much more quickly.

This means going against the grain of traditional layouts and stringent rules. This creates stark contrasts in design, using white and negative space to create an impactful feeling or mood.

Whimsical Typography

Typography can be whimsical by using the unexpected pairings of fonts and weights, or by adding graphic elements like arrows, clouds and stars in between words or sentences.

The main goal of this trend is to create a unique visual experience for your audience. It’s about creating something that people will remember and engage with for longer than just a glance at your website or social media post.

In the spirit of customisation, many designers want to add unique identifiers to their designs. One of the ways they do this is by customising their typography.

Letterforms will be manipulated to communicate more personality and playfulness. A lot of times, you’ll see this done with custom characters (like emojis) but it can also be done with typefaces as well.

Design in 2024 is about grabbing attention with exciting visuals and encouraging audiences to reconnect with their emotions…

The emergence of more design tools that empower the user.

Final Words

While it is still early days, the development of the creative industries in Singapore cannot be underestimated. With the focus on establishing a solid, innovative base here, companies who rely heavily on design will find great value for their business by getting their graphic design needs to be met in this market. The next decade will only see design evolving further, with new opportunities arising from increased specialisation. With that in mind, businesses would do well to ensure that they have their sleeves rolled up and ready to assist in building this sector up even more.

Looking for a Graphic Design Company in Singapore to satisfy all your design needs? Contact us or follow us on our socials to stay tuned to the latest Design Trends in 2024!

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